Starting your VA business? That part’s actually the easiest.

Where most people tend to get stuck before they even open the doors is what do I actually offer?

And then comes the advice everyone throws at you:

“Pick a niche.”
“Find your ideal client.”
“Get ultra specific.”

While yes, eventually that matters, and it can help you in your marketing, but here’s the truth:

Most of us don’t actually know our niche on day one. I didn’t, and spoiler alert: to this day, I still don’t fit into one tiny box.

When I started, I remember stressing and trying to pick a niche or certain services I thought I should offer because that’s what everyone online said to do. And all it did was make me doubt myself and delay getting started.

What if, instead of trying to squeeze yourself into a niche before you really know what you enjoy…  You simply began with the skills you already use every single day?

What if your natural strengths, the things you do without thinking, at work or in your personal life, are the exact place you’re meant to start?

Because they are.

 And you don’t have to have it all figured out to actually begin.

Everyday Skills That Can Become VA Services

Are you the planner & organizer?

Are you the one who takes charge of the family calendars, plans vacations, or builds systems to keep everyone on track?

Services you can offer: 

  • Calendar & inbox management
  • Scheduling & travel planning
  • Personal assistant support
  • Project coordination
  • Event planning & creating digital invitations
  • Digital organization & file setup

Are you the creative one?

Love designing birthday invitations, party flyers, or Etsy listings?

Services you can offer:

  • Canva design services
  • Social media graphics
  • Basic branding kits
  • Digital product creation
  • Newsletter layout support

Are you the social one?

Always knowing what’s trending, sharing ideas online, or helping friends craft the perfect post?

Services you can offer:

  • Social media management
  • Community engagement
  • Content planning
  • Hashtag research & caption writing

Are you the seller or the side hustler?

If you’ve ever sold things on Etsy, eBay, Facebook Marketplace, or Poshmark, you already understand:

  • Product listing
  • Inventory tracking
  • Customer messages
  • Order coordination

Which means you can help support:

  • E-commerce shops
  • Boutique retailers
  • Influencers with digital shops
  • Real estate or service businesses with CRM & follow-ups

The customer service go-to

The one that always handles customer service calls, solves problems, and manages communication like a pro?

Services you can offer:

  • Inbox & DM communications
  • Client onboarding & support
  • Customer service for online brands
  • CRM updates and follow-up systems

Think your previous job doesn’t translate online? Think again.

If you worked in retail → client support, ecommerce support, or social media help.
If you worked in a medical office → scheduling, forms, and admin coordination.
If you worked in education → curriculum support, community moderation, or admin help.
If you supported realtors → transaction support, lead follow-up, appointment booking, and creating posts for listings.

Your experience is valuable; don’t underestimate it.

The #1 Rule: Offer What You Enjoy

You don’t have to offer tech services if tech stresses you out, or admin if you find it boring. You don’t have to build someone else’s dream service list, build yours.

Ask yourself:

✨ What tasks do people naturally come to me for?
✨ What do I enjoy doing the most?
✨ What feels easy for me but stressful for others?
✨ What type of work would I be excited to do every week?

Those answers are your starting point.

Final Thought

You already have valuable, useful, and profitable skills. The only difference between you and a paid Virtual Assistant is learning to package those skills and confidently offer them.

Start where you are.
Build from what you already know.
Grow toward what lights you up, not what drains you.

Your next client isn’t looking for someone with every skill under the sun; they’re looking for someone who can do what they need and enjoys doing it.

And odds are, that’s already you. 💫

If you need some more inspiration for services, download my free Virtual Assistant Service Ideas to Inspire Your VA Business PDF to help you get started.

If you want a real jumpstart in setting up your VA business, without the confusion, second-guessing, or starting-from-scratch overwhelm, I’ve got you.

My No-Fluff Step-by-Step Guide to Launching Your Virtual Assistant Business gives you the exact roadmap to:

  • Set up your business the right way
  • Build services you actually enjoy offering
  • Get visible and attract paying clients
  • Start earning money faster, without the guesswork

You don’t need to figure this all out alone.