It’s October, que all of the pumpkin spice 🎃🍂(if that’s your thing). Living in 30 degrees all year round, I’ve been known to turn down the AC, put on a hoodie while enjoying my coffee with pumpkin spice creamer.. Just me?!
To me, the Autumn months always feels like a fresh beginning. The weather changes, kids are back in school, and just like that, the end of the year is right around the corner.
But the thing is, Q4 isn’t just about cozy sweaters and holiday prep, it’s also the perfect time to start your Virtual Assistant business.
Most business owners don’t just wing it; they plan their year in quarters. And Q4 is one of the busiest because it’s all about finishing strong and preparing for the new year.
Why Q4 Is a Goldmine for Virtual Assistants
Business owners are coming out of summer, ready to hit the ground running.
With back-to-school schedules, holiday prep, and Q4 revenue goals overhead, they’re juggling more than ever, and many realize they can’t do it ALL alone.
Another reason Q4 is the perfect time to start your VA business is that you can tie the season into your own marketing.
Think about this: you’re sharing in a networking group or your social media pages about the upcoming holiday season, and you say: “I help business owners by handling holiday planning tasks, client gifting, and year-end organization, so they can enjoy the holidays and spend time with their family” or “I help business owners hit their final Q4 goals, allowing them to confidently step into the new year prepared and stress-free.”
How quickly do you think people will pay attention?
This kind of seasonal positioning makes you stand out, you’re speaking directly to the pain points business owners are feeling right now or if they have been in business for any length of time, know they will soon be feeling.
How to Use Q4 in Your Marketing
Another reason Q4 is the perfect time to start your VA business is that you can tie the season into your own marketing.
Think about this, you’re sharing in a networking group or your social media pages about the upcoming holiday season, and you say: “I help business owners finish Q4 strong by handling holiday planning tasks, client gifting, and year-end organization, so they can actually enjoy the holidays and more time with their families.” or “I help business owners hit their final Q4 goals allowing them to confidently step into the new year prepared and stress-free.”
How quickly do you think people will pay attention?
This kind of seasonal positioning makes you stand out, you’re speaking directly to the pain points business owners are feeling right now or know they will soon be feeling, if they have been in business for any length of time.
Why You Should Start Now, and Not Wait Until January
Truthfully, anytime is a good time to start your Virtual Assistant business. But the thing is, if you’re waiting for January, you might be holding yourself back for no reason.
Think about it, January is when everyone sets resolutions and big goals. By starting now in Q4, you’re giving yourself a head start. You will already have systems in place, maybe even your first client or two, and you’ll be moving into the new year with momentum.
Instead of having “start my VA business” as a new year goal, you’ll already be ahead of the game.
Final Thoughts
Q4 is busy and can be downright chaotic, making this the exact reason why it’s the best time to start. Business owners are actively looking for support, families are gearing up for the holidays, and there’s no better season to step in and provide relief.
So don’t wait. Start now, lean into the season, and make this the beginning of something bigger.
🌟Ready to get started, but not sure how? Grab my No Fluff Step-by-Step Guide to Launching Your Virtual Assistant Business and set up your VA business for just $29.